A new, emerging business model, of demand chain management (DCM) builds on a close alignment between marketing and SCM resources and capabilities. This paper aims to understand how to achieve marketing and SCM integration and subsequently deployment of an effective DCM through better utilization...

During period of economic recovery organizations explore all available opportunities and build resources as well as capabilities for growth and sustainable development. During period of recovery, market expands and competition increases, thereby putting lot of pressure on front end (i.e....

Purpose - The purpose of this paper is to explore the relationship between supply chain management practices, logistics capabilities, logistics integration and competitive advantage of Small and Medium Enterprises (SMEs) in a developing country. Design/methodology/approach - Using a structured...