Business researchers have a growing interest in value creation perspectives to firm strategy. The present article provides a novel examination of the financial performance implications of strategic emphases on (i) creating novel consumer value vs. (ii) capturing value. The empirical study...

We explore a Chinese-styled aesthetic representational branding process, illuminating potential insights into interconnections between art, branding, and consumption in conjunction with processes of aesthetic representation. Interviews with Chinese entrepreneurs reveal concern around Chinese...

Strategic Alliance Poker (SAP) provides instructors with an opportunity to integrate the resource based view with their discussion of strategic alliances in undergraduate Strategic Management courses. Specifically, SAP provides Strategic Management instructors with an experiential exercise that...

An important question in strategy is how firms adapt to a fundamental change in industry conditions. However, there is wide divergence in the extent to which firms are considered to be forward-looking in setting strategy in such a context. I focus on the effect of differences in two aspects of...

An important question in strategy is how firms adapt to a fundamental change in industry conditions. However, there is wide divergence in the extent to which firms are considered to be forward-looking in setting strategy in such a context. I focus on the effect of differences in two aspects of...

Internationalization is the gradually developing process of increasing a firm’s involvement in international business.Alternative theories to the standard "incremental internationalization" approach are discussed, including the "internalization/transaction" cost paradigm; the "network theory";...

While a firm's performance is dependent on manyfactors, the performance of entrepreneurial firms can be analyzed according tothe firm's managerial knowledge and institutional investor ownership on thestock market.Several approaches are used to understand strategicmanagement. Initially, the...

The strength of the companies is sustained in the resources that it owns, that can be considered like a barrier to the entrance for other companies, these resources can be tangible and intangible, the case of the baking sector these resources were affected by the crisis of 1994, devastated with...