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Persistent link: https://www.econbiz.de/10014442128

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Strategic flexibility in small firms

Sen, Sandipan; Savitskie, Katrina; Mahto, Raj V.; … - In: Journal of strategic marketing 31 (2023) 5, pp. 1053-1070

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Multi-Criteria Structured Equation Mode on Managerial Capabilities

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The article's objective is to investigate the direct and indirect managerial capabilities on policy planning and performance in small-to-medium-sized companies. The paper explores the hypotheses that there is a significant relationship between: manager's work experiences, educational background...

Persistent link: https://www.econbiz.de/10013106260

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The moderating role of market orientation with relation to e-marketing, marketing capability, learning capability, innovation capability and organisational performance

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