Advertising is a major source of income for magazine publishing companies and is necessary to balance the costs of editorial content production not covered by the copy price. In line with the resource-based vied of the firm, this study posits specific marketing assets and capabilities as a key...

This study investigates the effect of intangible resources and entrepreneurial orientation in export performance, by examining the mediating effect of dynamic capabilities. A framework of export antecedents is developed and empirically tested. A survey of 265 Portuguese exporting companies shows...