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Implementing strategic responses in the COVID-19 market crisis : a study of small and medium enterprises (SMEs) in India

Yeon, Guydeuk; Hong, Paul; Elangovan N.; M., Divakar G. - In: Journal of Indian business research 14 (2022) 3, pp. 319-338

Persistent link: https://www.econbiz.de/10013288123

Dynamic market complexity and service value advantage : an empirical investigation of business process management

Hong, Paul; Hejazi, Mohammed Taj; Deng, Xiyue; Jagani, … - In: Business process management journal 28 (2022) 4, pp. 983-1004

Persistent link: https://www.econbiz.de/10013380819

Responding to pandemic challenges : leadership lessons from multinational enterprises (MNEs) in India

Hong, Paul; Singh, Nitya P.; Elangovan, N.; Yeon, Guydeuk - In: The journal of management development 41 (2022) 4, pp. 205-222

Persistent link: https://www.econbiz.de/10013393357

Cosmetics Marketing Strategy in the Era of the Digital Ecosystem : Revolutionizing Beauty in the New Market Frontier

Park, Young Won; Hong, Paul - 2024

Chapter 1. Cosmetics Industry Trends in the era of DX -- Chapter 2. Strategies For An E-Commerce Platform Business In Cosmetics Industry -- Chapter 3. Cosmetics industry word of mouth marketing strategy -- Chapter 4. Cosmetics ODM Strategy: Case Study of COSMAX -- Chapter 5. Cosmetic Firms...

Persistent link: https://www.econbiz.de/10015072148

Strategic service innovation in the sports industry : case of the Korean Professional Baseball League

Yang, So Ye; Hong, Paul - In: International journal of services and operations … 41 (2022) 3, pp. 279-295

Persistent link: https://www.econbiz.de/10013257524

Pandemic planning, sustainability practices, and organizational performance : an empirical investigation of global manufacturing firms

Nader, Joelle; El Khalil, Raed; Nassar, Elma; Hong, Paul - In: International journal of production economics 246 (2022), pp. 1-13

Persistent link: https://www.econbiz.de/10013209964

The merging odyssey of trade, investment and partnership : a linkage model of India and Korea interactions

Hong, Paul; Chennattuserry, Joseph Chacko; Kureethara, … - In: International journal of business excellence : IJBEX 27 (2022) 3, pp. 344-359

Persistent link: https://www.econbiz.de/10013342913

Marketing platform products for successful customer outcomes : an empirical investigation of project process integration

Hong, Paul; Park, Young Soo; Deng, Xiyue; Hwang, David W. - In: International journal of quality and service sciences 14 (2022) 3, pp. 349-367

Persistent link: https://www.econbiz.de/10013361594

Globalization orientation, business practices and performance outcomes : an empirical investigation of B2B manufacturing firms

Hong, Paul; Jagani, Sandeep; Pham, Phuoc; Jung, Euisung - In: The journal of business & industrial marketing 38 (2023) 10, pp. 2259-2274

Persistent link: https://www.econbiz.de/10014471939

Rising and thriving in the post COVID-19 era : a case study of COSMAX, a leader of the Korean cosmetic industry

Park, Young Won; Hong, Paul; Shin, Geon-Cheol - In: Asia Pacific business review 29 (2023) 4, pp. 1105-1124

Persistent link: https://www.econbiz.de/10014423730