This article analyzes the role that crowdfunding plays for artists who create small-scale projects. We find that … artists struggle to reach new audiences and, thus, mainly use this funding tool to transform monetary gifts into reputation … engagement between founders and funders. Instead, our study demonstrates that artists use the platform to build distance from …

, the interests of art, artists, and business can be best served if more commerce enters into the world of art, not less …

, managers, and artists who participated in artistic interventions in small and medium sized companies in Spain. Several tensions …