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The erasure of antagonisms between popular music and advertising
Eckhardt, Giana M.; Bradshaw, Alan - In: Marketing theory 14 (2014) 2, pp. 167-183
Persistent link: https://www.econbiz.de/10010462054
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Some reflections on the ubiquity of regulation
Capie, Forrest; Wood, Geoffrey - In: Economic affairs : journal of the Institute of Economic … 36 (2016) 1, pp. 48-55
Persistent link: https://www.econbiz.de/10011450483
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"Buy buy Miss American Pie" : the day the consumer died
Saren, Michael - In: Marketing theory 15 (2015) 4, pp. 565-569
Persistent link: https://www.econbiz.de/10011494953
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Festival de Lanaudière : differentiation in customer experience
Dantas, Danilo C.; Colbert, François - In: International journal of arts management 18 (2016) 3, pp. 79-85
Persistent link: https://www.econbiz.de/10011497300
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A double machine learning approach to estimate the effects of musical practice on student's skills
Knaus, Michael C. - 2018
This study investigates the dose-response effects of making music on youth development. Identification is based on the …
Persistent link: https://www.econbiz.de/10011867890
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How the sound frequency of background music influences consumers' perceptions and decision making
Sunaga, Tsutomu - In: Psychology & marketing 35 (2018) 4, pp. 253-267
Persistent link: https://www.econbiz.de/10011970151
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Sounds big : the effects of acoustic pitch on product perceptions
Lowe, Michael L.; Haws, Kelly L. - In: Journal of marketing research : JMR 54 (2017) 2, pp. 331-346
Persistent link: https://www.econbiz.de/10011697391
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Effect of environment, colour and music on customer loyalty in restaurants and coffee shops
Saffar, Ana - In: International journal of business excellence 10 (2016) 2, pp. 162-176
Persistent link: https://www.econbiz.de/10011666260
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Analyzing music services positioning through qualitative research
Cuadrado, Manuel; Montoro Pons, Juan de Dios; Miquel, … - In: Market : review for marketing theory and practice 27 (2015) 2, pp. 251-263
Persistent link: https://www.econbiz.de/10011608922
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The sound of cooperation : musical influences on cooperative behavior
Kniffin, Kevin M.; Yan, Jubo; Wansink, Brian; Schulze, … - In: Journal of organizational behavior : OB ; the internat. … 38 (2017) 3, pp. 372-390
Persistent link: https://www.econbiz.de/10011700459