Showing 924,621 - 924,630 of 924,657
Persistent link: https://www.econbiz.de/10013483131
Persistent link: https://www.econbiz.de/10014392854
Persistent link: https://www.econbiz.de/10014009230
Persistent link: https://www.econbiz.de/10013391803
Persistent link: https://www.econbiz.de/10013530442
Persistent link: https://www.econbiz.de/10014005736
of this powerful concept is still amiss. Drawing on Luhmannian social systems theory, historical analysis, and four …' preferences towards particular brands. On these conceptual foundations a comprehensive brand- and communication-centered theory is … developed that fulfills Alderson', Cox' and Bartels' foundational requirements for a general theory of marketing in an …
Persistent link: https://www.econbiz.de/10013520795
Konsumenten und Verhalten -- Konsumentenverhaltensforschung.-Motivation -- Emotion -- Kognition -- Einstellung -- Entscheidung -- Interindividuelle Unterschiede -- Soziale Umwelt -- Physische Umwelt -- Mediale Umwelt -- Digitales Konsumentenverhalten -- Nachhaltiges Konsumentenverhalten --...
Persistent link: https://www.econbiz.de/10015062696
In this book leading European economists examine the current status of social pacts and their future. Particular focus is placed on the role of trade unions, and the positive role they can play for economic and social stability by agreeing to set wages on the basis of a target rate of inflation....
Persistent link: https://www.econbiz.de/10013520681
There is no dearth of popular books on leadership, often extolling the virtues of charismatic, celebrity leaders or offering simplistic formulas for “inspiring the troops” to achieve “extraordinary results”. However, empirical research and exploration of leadership and its many elements...
Persistent link: https://www.econbiz.de/10013521144