Konsumenten und Verhalten -- Konsumentenverhaltensforschung.-Motivation -- Emotion -- Kognition -- Einstellung -- Entscheidung -- Interindividuelle Unterschiede -- Soziale Umwelt -- Physische Umwelt -- Mediale Umwelt -- Digitales Konsumentenverhalten -- Nachhaltiges Konsumentenverhalten --...

Are you undertaking (or thinking of doing) a Doctor of Business Administration (DBA) or other professional doctorate (PD) in business and management? Or perhaps you're supervising and delivering one of these programmes? This is your complete - and practical - guide to succeeding on this course....