of this powerful concept is still amiss. Drawing on Luhmannian social systems theory, historical analysis, and four …' preferences towards particular brands. On these conceptual foundations a comprehensive brand- and communication-centered theory is … developed that fulfills Alderson', Cox' and Bartels' foundational requirements for a general theory of marketing in an …

to set wages on the basis of a target rate of inflation. As the European Union expands and social change accelerates …, employers, workers, and other interest groups over wages and other economic issues. With the growth of globalization, some … they can play for economic and social stability by agreeing to set wages on the basis of a target rate of inflation. This …