Findings suggesting that consumers buy 'green' products, such as organic foods, for selfish reasons are usually accepted at face value. In this article, the author argues that the evidence backing this claim is questionable and that it reflects post hoc rationalizations and self-presentation...

As environmental behavior is still uncommon in developing countries and needs to be popularized, research on the factors for engaging in certain green practices is of high relevance. The aim of this study is to determine how self-interests of individuals of the Arctic zone of Russia influence...