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Regulatory fit effects for injunctive versus descriptive social norms : evidence from the promotion of sustainable products
Melnyk, Vladimir; Herpen, Erica van; Fischer, Arnout R. H. - In: Marketing letters : a journal of research in marketing 24 (2013) 2, pp. 191-203
Persistent link: https://www.econbiz.de/10009742800
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When do (and don't) normative appeals influence sustainable consumer behaviors?
White, Katherine; Simpson, Bonnie - In: Journal of marketing 77 (2013) 2, pp. 78-95
Persistent link: https://www.econbiz.de/10009717169
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Volunteering, pro-environmental attitudes and norms
García-Valiñas, María A.; Macintyre, Alison; … - In: The journal of socio-economics 41 (2012) 4, pp. 455-467
Persistent link: https://www.econbiz.de/10009689472
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Environmental and pro-social norms : evidence on littering
Torgler, Benno; Frey, Bruno S.; Wilson, Clevo - In: The B.E. journal of economic analysis & policy 9 (2009) 1, pp. 1-39
Persistent link: https://www.econbiz.de/10009550376
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Others' environmental concern as a social determinant of green buying
Bertrandias, Laurent; Elgaaied-Gambier, Leila - In: The journal of consumer marketing 31 (2014) 6/7, pp. 417-429
Persistent link: https://www.econbiz.de/10010459822
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Voluntary emission reductions, social rewards, and environmental policy
Rauscher, Michael (contributor) - 2006
Persistent link: https://www.econbiz.de/10003395362
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Social norms and cooperation in real-life social dilemmas
Thørgersen, John - In: Journal of economic psychology : research in economic … 29 (2008) 4, pp. 458-472
Persistent link: https://www.econbiz.de/10003755195
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Hedonic quality, social norms, and environmental campaigns
Mantovani, Andrea; Tarola, Ornella; Vergari, Cecilia - 2014
Persistent link: https://www.econbiz.de/10011539418
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When descriptive norm cues fail as persuasion agents in green supermarket advertising
Raska, David; Nichols, Bridget Satinover; Shaw, Doris - In: Journal of promotion management : JPM 21 (2015) 6, pp. 721-738
Persistent link: https://www.econbiz.de/10011433648
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Applying behavioural theory to the challenge of sustainable development : using hairdressers as diffusers of more sustainable hair-care practices
Baden, Denise; Prasad, Swarna - In: Journal of business ethics : JOBE 133 (2016) 2, pp. 335-349
Persistent link: https://www.econbiz.de/10011434326