Using an open-ended contingent valuation survey, we analyze how (i) experience of a power outage due to one of the worst storms ever to hit Sweden and (ii) a cheap talk script affect respondents' WTP to avoid power outages. Experience significantly increases and a cheap talk script decreases the...

Micronutrient malnutrition affects 2 billion people worldwide and biofortification could prove to be a cost-effective solution to its alleviation. The aims of this study are as follows: (i) to understand consumer acceptance of the main sensory characteristics such as taste, color, texture, etc.,...

Followingthe Great East Japan Earthquake, information and communications technology (ICT) is expected to play an important role in future pioneeringdisaster prevention programs and post-disaster reconstruction. The increase insmartphone users allows big data to be accumulated from such diverse...