Hennart, Jean-François - In: Internalization, international diversification and the …, (pp. 75-93). 2005
should make firms more profitable. Kim, Hwang, and Burgers (1993) argue, for example, that global market diversification … are complex and multifaceted, I cite them in extenso .First, global market diversification offers possibilities for … exploitation of economies of scale and scope above and beyond the potential of product diversification ( Grant, Jammine, & …