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This study aims to understand the impact of the "Free App of the Day" (FAD) promotion on app sales during the post-promotion period on Amazon Appstore. The FAD promotion spotlights a single paid app by presenting it on the frontpage of Appstore, offers the app free of charge for one day, and...
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Efficient cooperation, which has become common under rising economic globalization, is leading to new opportunities and challenges for enterprises choosing long-term competition strategies. Sharing resources with competitors is believed to weaken a firm's competitive edge. However, a potentially...
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