We introduce and analyze expected balanced uncertain utility (EBUU) theory. A prior and a balanced outcome-set utility characterize an EBUU decision maker. Conditional on a reference or "balancing value," the latter assigns a utility to each outcome-set. The decision maker associates with each...

This paper extends the behavioral ecology framework to predict how individuals perceive and evaluate risks. The perceptions of health and safety hazards for females, and how those perceptions relate to resource security and resource acquisition are examined. Poverty and inequality affect the...

Peter Drucker reflects upon his two novels with indulgence, describing the first as “my seventieth birthday…present” ( Drucker, 1987 , p. 12). Upon reading these novels, aspiring novelists might well agree. For, whilst Drucker is proud to describe himself as “a professional writer” (...