Purpose – Retailer loyalty card marketing intelligence presents actual customer purchasing preferences, competitor activities and performance. Typically, extant literature implies that larger firms with formal marketing planning approaches will be more able to leverage it, structured as it is...

This paper reports the findings from two exploratory case studies of retailer-led quality assurance schemes (QAS) for beef in Germany and Italy. The focus is on the potential for QAS to reduce the risks associated with fresh beef, as perceived by consumers. Results of two consumer surveys are...

Purpose – The purpose of this paper is to present a conceptual model of fairness applicable to buyer‐ supplier relationships within supply chains in order to generate a new line of empirical research within supply chain management (SCM). Design/methodology/approach – The paper presents a...

Purpose – For supermarkets in the UK and the Republic of Ireland, the strategic importance of own label or retail brands is crucial, with sales of fresh beef almost exclusively sold under the retail brand. Given safety and quality issues, this study seeks to understand pre‐pack consumers'...

The paper describes how long-term forecasts of the Common Agricultural Policy (CAP) can be generated using qualitative information. Following an explanation of the methodology adopted, the discussion focuses on the analysis of a Delphi survey on the future of the CAP, carried out between January...