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A Customer Segmentation Framework for Targeted Category Coupons in Retail

von Mutius, Bernhard - 2020

It is standard procedure to use short-term measures for designing customized marketing campaigns and evaluating their success. We consider the integration of customer lifetime value (CLV) thinking into the category selection problem for targeted coupons. This problem involves two primary...

Persistent link: https://www.econbiz.de/10012848772

From "foodies" to "cherry-pickers" : a clustered-based segmentation of specialty food retail customers

Calvo-Porral, Cristina; Lévy Mangin, Jean-Pierre - In: Journal of retailing and consumer services 43 (2018), pp. 278-284

Persistent link: https://www.econbiz.de/10011883215

LRFMP model for customer segmentation in the grocery retail industry : a case study

Peker, Serhat; Kocyigit, Altan; Eren, P. Erhan - In: Marketing intelligence & planning 35 (2017) 4, pp. 544-559

Persistent link: https://www.econbiz.de/10011723818

Generations and their preferences for loyalty program rewards in supermarket retailing

Salvietti, Giada; Ieva, Marco; Ziliani, Cristina - In: Advances in National Brand and Private Label Marketing …, (pp. 57-64). 2023

Persistent link: https://www.econbiz.de/10014289837

Dare If You Can : Offering Subscription Discounts, Loyalty Rewards, and Deep Promotions to Your (Grocery) Customers

Wolters, Jannik; Huchzermeier, Arnd - 2023

Subscription programs, which offer customers access to exclusive benefits and discounts for a recurring membership fee, are experiencing a surge in popularity in the retail sector. Most new subscription programs are launched by retailers already offering their customers free loyalty programs...

Persistent link: https://www.econbiz.de/10014343727

Determinants of loyalty programmes and their impact on store patronage

Kolte, Ashutosh; Veer, Nitin; Mahajan, Yogesh; Siggia, Dario - In: Journal of Asia Business Studies 17 (2023) 5, pp. 911-926

Persistent link: https://www.econbiz.de/10014432773

Exploring the influence of three types of grocery retailer loyalty programs on customer affective loyalty

García-Gómez, Blanca; Gutiérrez-Arranz, Ana Maria; … - In: The international review of retail, distribution and … 22 (2012) 5, pp. 547-561

Persistent link: https://www.econbiz.de/10009690943

Die Wirkung von Kundenbindungsmaßnahmen auf das Einkaufsverhalten im Einzelhandel : Treueprogramme versus Kundenkarten im deutschen Lebensmitteleinzelhandel

Ziehe, Nikola; Stoll, Raina - 2010

das Einkaufsverhalten von Konsumenten im deutschen Lebensmitteleinzelhandel auswirken. Die Studie wurde von … Kundenbindung im Lebensmitteleinzelhandel herausgefunden werden. Des Weiteren wurden mehrere Expertengespräche mit Führungskräften … das Einkaufsverhalten und die Einstellung der Konsumenten im deutschen Lebensmitteleinzelhandel haben. Deutlich wurde …

Persistent link: https://www.econbiz.de/10008906762

Using supermarket loyalty card data to analyse the impact of promotions

Felgate, Melanie; Fearne, Andrew P.; DiFalco, Salvatore; … - In: International journal of market research : JMRS ; the … 54 (2012) 2, pp. 221-240

Persistent link: https://www.econbiz.de/10009535003

An approach to develop effective customer loyalty programs : the VIP program at T&T Supermarkets Inc.

Ho, Richard; Huang, Leo; Huang, Stanley; Lee, Tina; … - In: Managing service quality : MSQ ; an international journal 19 (2009) 6, pp. 702-720

Persistent link: https://www.econbiz.de/10009525045