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Milieuspezifisches Marketing für Biolebensmittel : Lebensstil als Grundlage der Marktsegmentierung
Steimer, Isabelle - 2006
Persistent link: https://www.econbiz.de/10004891789
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A Predictive Methodology of Rough Set Theory Used to Analyze Market Segmentation and Competitive Environment for Supermarket
Pandey, Jatin - 2013
Supermarket retailing has a desirable property of stability of segment structure. Due to the heterogeneous needs and purchase power of customers, it is difficult to predict the lifetime of segments for retail supermarkets. In today's competitive marketplace, segment identification needs a...
Persistent link: https://www.econbiz.de/10013071312
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A predictive methodology of rough set theory used to analyze market segmentation and competitive environment for supermarket
Pandey, Jatin; Pathak, Darshana - In: The IUP journal of marketing management : IJMM 12 (2013) 3, pp. 52-62
Persistent link: https://www.econbiz.de/10010197709
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Rolling in the aisles : a comparative study of male and female grocery shopper typologies
Mortimer, Gary - In: The international review of retail, distribution and … 23 (2013) 1, pp. 1-30
Persistent link: https://www.econbiz.de/10009722340
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Willingness-to-pay for beef quality attributes : a latent segmentation analysis of Korean grocery shoppers
Chung, Chanjin; Briggeman, Brian C.; Han, Sungill - In: Journal of agricultural and applied economics 44 (2012) 4, pp. 447-459
Persistent link: https://www.econbiz.de/10009718685
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Toward a shopping typology of primary male grocery shoppers
Mortimer, Gary - In: International journal of retail & distribution management 40 (2012) 10, pp. 790-810
Persistent link: https://www.econbiz.de/10009663522
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The need for market segmentation in buy-till-you-defect models
Korkmaz, Evsen; Fok, Dennis; Kuik, Roelof - 2014
Persistent link: https://www.econbiz.de/10010351520
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Stirbt die Mitte? : Konsumentenverhalten im 21. Jahrhundert ; Herausforderungen und Strategien für Marketing und Management
Mertens, Britta; Rennhak, Carsten - 2008 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003672753
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Senior's lifestyle and their store choice
Lesáková, Dagmar - In: Megatrend revija 11 (2014) 4, pp. 71-82
Persistent link: https://www.econbiz.de/10010485734
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Auswege aus der Preisfalle
Greipl, Erich; Wittig, Katja - In: Vielfalt und Einheit in der Marketingwissenschaft : ein …, (pp. 327-346). 2007
Persistent link: https://www.econbiz.de/10003531986