Velčovská, Šárka; Prokopová, Vendula - In: Amfiteatru economic : an economic and business research … 27 (2025) 69, pp. 555-570
Understanding consumer behaviour is crucial for companies operating in the food products market, which has undergone numerous changes in recent years. Consumer typology plays a vital role in the development of effective marketing strategies and in catering to diverse consumer needs. The article...
