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Does counterfeiting affect luxury customer-based brand equity?

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Consumption practices of counterfeit luxury goods in the Italian context

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Consumers' awareness of luxury brand counterfeits and their subsequent responses : when a threat becomes an opportunity for the genuine brand

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Brand architecture shift and corporate brand equity : an exploratory study

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Online brand community within the integrated marketing communication system : when chocolate becomes seductive like a person

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The role of betrayal in the response to value and performance brand crisis

Baghi, Ilaria; Gabrielli, Veronica - In: Marketing letters : a journal of research in marketing 32 (2021) 2, pp. 203-217

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Brand scandals within a corporate social responsibility partnership : asymmetrical effects on for-profit and non-profit brands

Gabrielli, Veronica; Baghi, Ilaria; Bergianti, Francesca - In: Journal of marketing management : JMM ; journal of the … 37 (2021) 15/16, pp. 1573-1604

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Consumatori e imprese irresponsabili : un approccio culturale

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When apologies backfire : a moderated mediation model of exposure by NGOs, companies' hypocrisy, and consumers' political orientations

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The effect of message framing on young adult consumers' sustainable fashion consumption : the role of anticipated emotions and perceived ethicality

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