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Analysis of consumers' attitudinal and emotional factors on luxury apparel brand purchase intentions
Wang, Stephen W.; Pelton, Lou E.; Hsu, Maxwell K. - In: The service industries journal 39 (2019) 11/12, pp. 836-854
Persistent link: https://www.econbiz.de/10012205862
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Consumers' attitude and purchase intention towards counterfeit of luxury brands
Modi, Ashwin; Patel, Jayesh D.; Shukla, Yupal S.; … - In: International journal of business and emerging markets … 6 (2014) 3, pp. 203-216
Persistent link: https://www.econbiz.de/10010460804
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Factors influencing consumer purchase intention of luxury branded perfumes
Krishnan, Chitra; Agarwal, Naraini; Gupta, Shivam - In: Marketing i menedžment innovacij : m&mi 13 (2022) 3, pp. 190-199
Persistent link: https://www.econbiz.de/10013491053
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The role of brand experience and E-Wom on purchase decisions
Sudirman, Hudyah Astuti; Sartika, Dewi; Anindita, Marsha; … - 2023
Persistent link: https://www.econbiz.de/10014325073
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Effects of co-branding on consumers' purchase intention and evaluation of apparel attritubutes
Wu, D. Gloria; Chalip, Laurence Hilmond - In: Journal of global scholars of marketing science : … 24 (2014) 1, pp. 1-20
Persistent link: https://www.econbiz.de/10010408237
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Factors influencing clothing interest and purchase intention : a study of Generation Y consumers in Malaysia
Cham, Tat Huei; Caryn Kar Yan Ng; Lim, Yet-mee; Boon … - In: The international review of retail, distribution and … 28 (2018) 2, pp. 174-189
Persistent link: https://www.econbiz.de/10011884109
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Consumers' purchase intention of halal brand products in Bosnia and Herzegovina : extension version of the theory of planned behaviour
Hodzic, Adan; Ahasanul Haque; Kartika, Betania - In: International journal of Islamic marketing and branding 5 (2020) 4, pp. 300-325
Persistent link: https://www.econbiz.de/10012512836
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Impact of materialism on purchase intention of sustainable luxury goods : an empirical study in India
Jaspreet Kaur; Parida, Ratri; Ghosh, Sanjukta; Lavuri, … - In: Society and business review 17 (2022) 1, pp. 22-44
Persistent link: https://www.econbiz.de/10012886340
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Influencing factors of Chinese consumers' purchase intention towards sustainable luxury
Yang, Huaxia; Cheng, Jinlong; Schaefer, Allen D.; Kojo, … - In: Asia Pacific journal of marketing and logistics 36 (2024) 9, pp. 2054-2067
Persistent link: https://www.econbiz.de/10015210730
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Determinants of Chinese consumers' purchase intentions for luxury goods
Zhang, Lini; Cude, Brenda J.; Zhao, Haidong - In: International journal of market research 62 (2020) 3, pp. 369-385
Persistent link: https://www.econbiz.de/10012231216