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Le nuove agenzie di comunicazione nell’on line media market

Guercini, Simone - In: ECONOMIA E DIRITTO DEL TERZIARIO 2008/2 (2008) 2, pp. 315-343

Persistent link: https://www.econbiz.de/10010560106

Marketing imprenditoriale, marketing manageriale e conoscenza di mercato del vertice d'impresa

Guercini, Simone - In: MERCATI E COMPETITIVITÀ 2005/1 (2005) 1

Persistent link: https://www.econbiz.de/10010560540

Discontinuity in interaction. findings from two cases in the Italian context

Runfola, Andrea; Guercini, Simone; Gregori, Gianluca; … - In: MERCATI E COMPETITIVITÀ 2013/1 (2013) 1, pp. 53-72

The paper focuses on discontinuity in interaction by investigating the evolving phases in business to business relationships. From the theoretical point of view, the paper deals with the topic of discontinuity considered to be an unexplored aspect of interaction. Methodologically, the paper...

Persistent link: https://www.econbiz.de/10010638784

Relazioni tra brand e punto vendita per lo sviluppo di nuovi mercati per le imprese italiane della moda

Aiello, Gaetano; Guercini, Simone - In: MERCATI E COMPETITIVITÀ 2010/2 (2010) 2, pp. 15-49

Questo articolo ha per scopo verificare la consistenza e le caratteristiche del processo di sviluppo internazionale delle marche italiane del sistema moda attraverso operazioni compiute su punti vendita nei mercati esteri ed in particolare in quelli emergenti. Sono presi in esame i principali...

Persistent link: https://www.econbiz.de/10008455773

Processi euristici e marketing imprenditoriale

Guercini, Simone - In: Piccola impresa (2012) 3, pp. 9-29

Persistent link: https://www.econbiz.de/10010118223

New business models in online hotel distribution : emerging private sales versus leading IDS

Runfola, Andrea; Rosati, Massimo; Guercini, Simone - In: Service business 7 (2013) 2, pp. 183-205

Persistent link: https://www.econbiz.de/10010146465

Fast fashion companies coping with internationalization : driving the change or changing the model?

Runfola, Andrea; Guercini, Simone - In: Journal of fashion marketing and management 17 (2013) 2, pp. 190-205

Persistent link: https://www.econbiz.de/10010159664

The integration between marketing and purchasing in the traceability process

Guercini, Simone; Runfola, Andrea - In: Industrial marketing management : the international … 38 (2009) 8, pp. 883-891

Persistent link: https://www.econbiz.de/10008332357

Matching format strategy and sourcing strategy in clothing retail: a conceptual representation

Guercini, Simone - In: International journal of process management and … (2007) 3, pp. 185-196

Persistent link: https://www.econbiz.de/10008272016

Relational paths in business network dynamics: Evidence from the fashion industry

Guercini, Simone; Runfola, Andrea - In: Industrial marketing management : the international … 41 (2012) 5, pp. 807-816

Persistent link: https://www.econbiz.de/10010018287