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Chapter 1: Introduction -- Chapter 2: Luxury and internationalization: motives and features -- Chapter 3: The internationalization of luxury fashion -- Chapter 4: The international dimension of the luxury fashion business models -- Chapter 5: Methodology, empirical context, and two cases of...
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Purpose This paper deals with the international expansion of manufacturing small- and medium-sized enterprises (SMEs) through the opening of retail outlets in foreign countries. The paper develops and discusses five research questions. Methodology/approach The paper discusses emerging data from...
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Purpose This paper deals with the international development of firms through the online sales channel. Despite the ever-growing importance of the issues involved in such internationalization strategies, they have received limited attention in the literature. Methodology/approach The paper...
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This chapter addresses the topic of ‘localisation policies’ (measures and incentives for attracting and developing companies) in relation to the actual subjects of such policies, their aims and targets. The existence of business relationships and networks, and the ubiquity of interaction...
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