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Defining market approaches in cultural organizations : an analysis of Italian theatres
Guercini, Simone; Ranfagni, Silvia - In: Arts marketing : an international journal ; AM 2 (2012) 1, pp. 52-69
Persistent link: https://www.econbiz.de/10010009348
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On the trail of supply side authenticity : paradoxes and compomises emerging from an action research
Ranfagni, Silvia; Guercini, Simone - In: Journal of consumer behaviour : an international … 13 (2014) 3, pp. 176-187
Persistent link: https://www.econbiz.de/10010385305
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An interdisciplinary method for brand association research
Ranfagni, Silvia; Guercini, Simone; Camiciottoli, … - In: Management decision : MD 52 (2014) 4, pp. 724-736
Persistent link: https://www.econbiz.de/10010386767
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Exploring brand associations : an innovative methodological approach
Camiciottoli, Belinda Crawford; Ranfagni, Silvia; … - In: European journal of marketing : EJM 48 (2014) 5/6, pp. 1092-1112
Persistent link: https://www.econbiz.de/10010388095
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Integrating country-of-origin image and brand image in corporate rebranding : the case of China
Guercini, Simone; Ranfagni, Silvia - In: Marketing intelligence & planning 31 (2013) 5, pp. 508-521
Persistent link: https://www.econbiz.de/10010127913
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Defining market approaches in cultural organizations : an analysis of Italian theatres
Guercini, Simone; Ranfagni, Silvia - In: Arts marketing : an international journal ; AM 2 (2012) 1, pp. 52-69
Persistent link: https://www.econbiz.de/10009573184
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Cognitive source and clothing retail : some results from an empirical research in the Italian fashion market
Guercini, Simone; Ranfagni, Silvia - In: Journal of fashion marketing and management 11 (2007) 3, pp. 398-412
Persistent link: https://www.econbiz.de/10003507335
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Conviviality behavior in entrepreneurial communities and business networks
Guercini, Simone; Ranfagni, Silvia - In: Journal of business research : JBR 69 (2016) 2, pp. 770-776
Persistent link: https://www.econbiz.de/10011436262
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Buyer-seller interaction in facility services : emerging paradoxes in the outsourcing approach of Italian municipalities
Guercini, Simone; Ranfagni, Silvia - In: Journal of service theory and practice : JSTP 25 (2015) 2, pp. 162-180
Persistent link: https://www.econbiz.de/10011297509
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The internationalization of Italian luxury brands. The Missoni case
Runfola, Andrea; Ranfagni, Silvia; Guercini, Simone - In: Contemporary case studies on fashion production, …, (pp. 73-88). 2018
Persistent link: https://www.econbiz.de/10011790485