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Passion between consumption and entrepreneurship : an exploratory analysis of comic publishers' case studies

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Luxury SMEs networks

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Creative networks in Florence and Paris : empirical results on project networks

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How to measure alignment in perceptions of brand personality wihtin online communities : interdisciplinary insights

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The Art of Digital Marketing for Fashion and Luxury Brands : Marketspaces and Marketplaces

Ozuem, Wilson (ed.); Ranfagni, Silvia (ed.) - 2021 - 1st ed. 2021.

1 the key drivers of perceived omnichannel service quality in fashion -- 2 omnichannel retailing and brand equity: a new balance to achieve -- 3 opinion leaders, short videos and virtual communities in the fashion industry -- 4 fashion bloggers: temperament and characteristics -- 5 online brand...

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Online service failure and recovery strategies : examining the influences of user-generated content

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Leveraging EWOM on service failure recovery strategy : an insight into the brand perspective

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The art of digital marketing for fashion and luxury brands : market spaces and marketplaces

Ozuem, Wilson (ed.); Ranfagni, Silvia (ed.) - 2021

Persistent link: https://www.econbiz.de/10012515938