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Globalization and consumer store choice in Central and Eastern Europe transition economies
Dimitrova, Boryana V.; Rosenbloom, Bert; Andras, Trina … - In: Journal of euromarketing 22 (2013) 3, pp. 4-25
Persistent link: https://www.econbiz.de/10010248399
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Do retail foreign direct investment restrictions affect retail channel structure?
Dimitrova, Boryana V.; Rosenbloom, Bert; Andras, Trina … - In: Journal of marketing channels : ... distribution … 22 (2015) 4, pp. 265-278
Persistent link: https://www.econbiz.de/10011435901
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The impact of national cultural values on retail structure : evidence from the World Values Survey
Dimitrova, Boryana V.; Rosenbloom, Bert; Andras, Trina … - In: International marketing review 33 (2016) 6, pp. 894-920
Persistent link: https://www.econbiz.de/10011630428
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Retail internationalization : a review and directions for future research
Dimitrova, Boryana V.; Rosenbloom, Bert; Andras, Trina … - In: Journal of marketing channels : ... distribution … 25 (2018) 1/2, pp. 1-21
Persistent link: https://www.econbiz.de/10012119160
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The impact of national cultural values on retail structure : Evidence from the World Values Survey
Dimitrova, Boryana V.; Rosenbloom, Bert; Andras, Trina … - In: International Marketing Review 33 (2016) 6, pp. 894-920
Purpose The purpose of this paper is to investigate the relationship between national cultural values and retail structure. Design/methodology/approach The authors use a panel data set of 67 countries over the period 1999-2012. Findings The results demonstrate that national cultural values,...
Persistent link: https://www.econbiz.de/10014828518
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Marketing channel evolution : from contactual efficiency to brand value co-creation and appropriation within the platform enterprise
Dimitrova, Boryana V.; Smith, Brent; Andras, Trina Larsen - In: Journal of marketing channels : distribution systems, … 26 (2020) 1, pp. 60-71
Persistent link: https://www.econbiz.de/10012258187
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How do the various components of interaction orientation affect export performance?
Reavey, Brooke; Dimitrova, Boryana V.; Andras, Trina Larsen - In: Journal of Inter-Organizational Relationships 28 (2022) 1/2, pp. 19-34
Persistent link: https://www.econbiz.de/10013460223
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Transformational leadership : managing the twenty-first century sales force
Smith, Brent; Andras, Trina Larsen; Rosenbloom, Bert - In: Psychology & marketing 29 (2012) 6, pp. 434-444
Persistent link: https://www.econbiz.de/10009554786
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Wholesalers as global marketers
Rosenbloom, Bert; Andras, Trina Larsen - In: Journal of marketing channels : ... distribution … 15 (2007/08) 4, pp. 235-252
Persistent link: https://www.econbiz.de/10003768557
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Transformational Leadership: Managing the Twenty‐First Century Sales Force
Smith, Brent; Andras, Trina Larsen; Rosenbloom, Bert - In: Psychology & marketing 29 (2012) 6, pp. 434-445
Persistent link: https://www.econbiz.de/10009968815