To compete successfully in the market place, organizations optimally utilize their inputs and benchmark their key inputs and outputs against other successful firms. Two of the key inputs that organizations should effectively manage are marketing expenses and R&D expenses. In this research, we...

Purpose The purpose of this paper is to examine the relationship between bilateral country reputation and export volume to the country in which that reputation is held. Design/methodology/approach The unique bilateral data set consists of 861 country pairs. Country reputation measures are from a...