Purpose – Compared with the emphasis that service quality research has received in online marketing, much less work has been done on the role of price perception, service attribute‐level performance and satisfaction that unfolds over time, and their effects on customer retention. This paper...

The role concept has been largely ignored in recent marketing channels literature. The authors address this issue from the wholesaling perspective, conceptualising the wholesaler′s role in terms of six marketing functions that they perform for manufacturers. Findings from a large sample mail...