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Global marketing: research on foreign entry, local marketing, global management
Johansson, Johny K. - In: Handbook of marketing, (pp. 457-483). 2006
Persistent link: https://www.econbiz.de/10003335271
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Communicating globally : intercultural communication and international business
Schmidt, Wallace V.; Conaway, Roger N.; Easton, Susan S.; … - 2007
Persistent link: https://www.econbiz.de/10003361564
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Meta-analysis of cultural differences: another slice at the apple
Magnusson, Peter; Baack, Daniel W.; Zdravkovic, Srdan; … - In: International business review : the official journal of … 17 (2008) 5, pp. 520-532
Persistent link: https://www.econbiz.de/10003771633
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Internationale Wirtschaft : Rahmenbedingungen, Akteure, räumliche Prozesse
Haas, Hans-Dieter (ed.); Eschlbeck, Daniela (contributor) - 2006
Persistent link: https://www.econbiz.de/10003191642
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Do multinationals really prefer to enter culturally distant countries through greenfields rather than through acquisitions? : the role of parent experience and subsidiary autonomy
Slangen, Arjen H. L.; Hennart, Jean-François Marie André - In: Journal of international business studies : JIBS ; an … 39 (2008) 3, pp. 472-490
Persistent link: https://www.econbiz.de/10003706892
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Indian multinationals in developed countries : a case study on cultural strategies
Nigam, Roli; Su, Zhan - In: Experiences of emerging economy firms, (pp. 98-124). 2015
Persistent link: https://www.econbiz.de/10010530620
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Cultural generalists and cultural specialists : examining international experience portfolios of subsidiary executives in multinational firms
Rickley, Marketa - In: Journal of management 45 (2019) 2, pp. 384-416
Persistent link: https://www.econbiz.de/10011999671
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Transfer of HRM practices in French multinational companies : the case of French subsidiaries in China
Jiang, Cuiling - In: The globalisation of Chinese business : implications …, (pp. 123-145). 2014
Persistent link: https://www.econbiz.de/10012016666
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Global diversity : winning customers and engaging employees within world markets
Gundling, Ernest; Zanchettin, Anita - 2007
Persistent link: https://www.econbiz.de/10003361551