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A proposed procedure for construct definition in marketing

Gilliam, David A.; Voss, Kevin - In: European journal of marketing : EJM 47 (2013) 1, pp. 5-26

Persistent link: https://www.econbiz.de/10010071294

Storytelling during retail sales encounters

Gilliam, David A.; Zablah, Alex R. - In: Journal of retailing and consumer services 20 (2013) 5, pp. 488-494

Persistent link: https://www.econbiz.de/10009768987

A proposed procedure for construct definition in marketing

Gilliam, David A.; Voss, Kevin - In: European journal of marketing : EJM 47 (2013) 1/2, pp. 5-26

Persistent link: https://www.econbiz.de/10009718554

Frameworks for consumers' narratives in a changing marketplace : banking and the financial crisis

Gilliam, David A.; Preston, Teresa; Hall, John R. - In: Marketing intelligence & planning 35 (2017) 7, pp. 892-906

Persistent link: https://www.econbiz.de/10011798063

Exploring textual modes, imagery and claims in B to B and B to C print advertising

Gilliam, David A.; Muñoz, Justin R.; Jiménez, Fernando R. - In: Journal of business-to-business marketing 28 (2021) 3, pp. 223-245

Persistent link: https://www.econbiz.de/10012802184

Comparative analysis of attributions from customer experiences and journeys

Gilliam, David A.; Preston, Teresa; Rockwell, Casey C.; … - In: International journal of market research 64 (2022) 5, pp. 672-698

Persistent link: https://www.econbiz.de/10013389119

Crisis‐induced behavior : From fear and frugality to the familiar

Rayburn, Steven W.; McGeorge, Anthony; Anderson, Sidney; … - In: International Journal of Consumer Studies 46 (2021) 2, pp. 524-539

Persistent link: https://www.econbiz.de/10012537505

Future thinking : the role of marketing in healthcare

Anderson, Sidney; Rayburn, Steven W.; Sierra, Jeremy J. - In: European Journal of Marketing 53 (2019) 8, pp. 1521-1545

Purpose: The purpose of this paper is to discuss how, using a futures studies perspective, marketing is uniquely positioned to address future challenges facing health-care service systems. Design/methodology/approach: The futures studies perspective involves predicting probable, preferable and...

Persistent link: https://www.econbiz.de/10012067954

Thou shalt not covet : Role of family religiosity in anti‐consumption

Casabayó, Mònica; Dávila, Juan Francisco; Rayburn, … - In: International Journal of Consumer Studies 44 (2020) 5, pp. 445-454

Persistent link: https://www.econbiz.de/10012281975

Religious or secular? School type matters as a moderator between media exposure and children’s materialism

Dávila, Juan Francisco; Casabayó, Mònica; Rayburn, … - In: International Journal of Consumer Studies 42 (2018) 6, pp. 779-791

Persistent link: https://www.econbiz.de/10012090740