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Opinion leadership vs. para-social relationship : key factors in influencer marketing

Farivar, Samira; Wang, Fang; Yuan, Yufei - In: Journal of retailing and consumer services 59 (2021), pp. 1-11

Persistent link: https://www.econbiz.de/10012433758

Brand storytelling, gamification and social media marketing in the "Metaverse" : a case study of the Ralph Lauren Winter Escape

Wanick, Vanissa; Stallwood, James - In: Reinventing Fashion Retailing : Digitalising, …, (pp. 35-54). 2023

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Die Gewinnung der Kooperation des Handels bei Verkaufsförderungsmaßnahmen von Herstellern

Litzinger, Dieter - In: Kontrakte, Geschäftsbeziehungen, Netzwerke - Marketing …, (pp. 269-286). 1995

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Frontline employee inspiration in retailing : conceptualization, scale development, sources, and customer outcomes

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Salesperson profitability in relationship marketing

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It's all about customers : the perfect way to grow your business through marketing, sales and service

Frazer-Robinson, John - 1999 - 2nd ed

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A customer-centric approach to sales and marketing

Bästlein, Sönke; Pfander, Jan-Philipp - In: Value creation : strategies for the chemical industry, (pp. 163-172). 2001

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Creating new clients : marketing and selling professional services

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Exploring the roles of marketing and selling capabilities in delivering critical customer centric performance and brand performance outcomes for B2B firms

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Creating effective sales and marketing relationships

Le Meunier-FitzHugh, Kenneth; Le Meunier-FitzHugh, … - 2015 - First edition

The aim of this book is to discuss how corporate sales and marketing functions can operate collaboratively. Although … effective sales and marketing interactions are critical to achieving organizational goals, their practical working relationship … is frequently described as being unsatisfactory. Sales and marketing have developing their own perceptions of what should …

Persistent link: https://www.econbiz.de/10012679365