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Perception of a difference : the power in buying, marketing and selling customer care
Zimmerman, Wesley - 2005
In the first five seconds of your first contact with a person or business, a perception forms in your mind: This 'perception of a difference' forms without your conscious knowledge or control and affects your relationship with that person or business from that point on. If the perception is...
Persistent link: https://www.econbiz.de/10012673825
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Provenance, evolution, and transition of personal selling and sales management to strategic marketing channel management
Anderson, Rolph E.; Cohen, Alex H.; Christ, Paul F.; … - In: Journal of marketing channels : distribution systems, … 26 (2020) 1, pp. 28-42
Persistent link: https://www.econbiz.de/10012258185
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Customer success management through alignment of marketing, sales and IT
Graesch, Jan Philipp; Hensel-Börner, Susanne; … - In: Industrial marketing management : the international … 120 (2024), pp. 1-14
Persistent link: https://www.econbiz.de/10015116895
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Selling with technology : understanding the resistance to mobile sales assistant use in retailing
Spreer, Philipp; Rauschnabel, Philipp A. - In: The journal of personal selling & sales management : JPSSM 36 (2016) 3, pp. 240-263
Persistent link: https://www.econbiz.de/10011565542
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Sales management and sales communication of SMEs
Havliček, Karel; Roubal, Ondřej - In: European research studies : an international … 16 (2013) 4, pp. 29-42
Persistent link: https://www.econbiz.de/10011388036
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The good, the bad and the effective : a meta-analytic examination of selling orientation and customer orientation on sales performance
Goad, Emily A.; Jaramillo, Fernando - In: The journal of personal selling & sales management : JPSSM 34 (2014) 4, pp. 285-301
Persistent link: https://www.econbiz.de/10010431569
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Influence of the ethical servant leader and ethical climate on customer value enhancing sales performance
Schwepker, Charles H. <Jr.>; Schultz, Roberta J. - In: The journal of personal selling & sales management : JPSSM 35 (2015) 2, pp. 93-107
Persistent link: https://www.econbiz.de/10010527074
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Writing telepathy back into marketing theory
Tadajewski, Mark - In: Marketing theory 22 (2022) 3, pp. 421-443
Persistent link: https://www.econbiz.de/10013388910
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Deconstructing symbolic ideology in contemporary communication strategy in advertising : the case of Nirma and Wheel
Rath, Pragyan; Bharadwaj, Apoorva - In: IIMB management review 26 (2014) 1, pp. 17-27
Persistent link: https://www.econbiz.de/10010383432
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Effect of salespeople's acquisition-retention trade-off on performance
Carter, Robert E.; Henderson, Conor M.; Arroniz, Inigo; … - In: The journal of personal selling & sales management : JPSSM 34 (2014) 2, pp. 91-111
Persistent link: https://www.econbiz.de/10010346538