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Personal selling and personal sales professionals use a number of tools to develop customer relationships. Among these … review of the sales literature reveals that most research on personal selling tools tends to view the sales presentation as a … tactical, not strategic, tool. Moreover, very little attention has been given to the special needs of services marketing and …
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-centric selling behaviors in the interaction with Guanxi-a measure of the quality of customer-salesperson relationship. The study … examines two well-established constructs in the body of sales literature, namely customer orientation and Adaptive selling … sample of 204 salespeople in the Information service industry, the authors tested several hypotheses employing the structural …
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