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81
The role of paid media, earned media, and sales promotions in driving marcom sales performance in consumer services
Spotts, Harlan E.
;
Weinberger, Marc G.
;
Assaf, A. Georges
; …
- In:
Journal of business research : JBR
152
(
2022
),
pp. 387-397
Persistent link: https://www.econbiz.de/10013493993
Saved in:
82
Interfacing and customer-facing : sales and
marketing
selling
centers
Johnson, Jeff S.
;
Matthes, Joseph M.
;
Friend, Scott B.
- In:
Industrial marketing management : the international …
77
(
2019
),
pp. 41-56
Persistent link: https://www.econbiz.de/10012004135
Saved in:
83
Navigating the AI wave for sales management : the mediating role of
marketing
agility
Iyer, Pramod
;
Nikolov, Atanas
;
Sleep, Stefan
;
Eskridge, Brad
- In:
Industrial marketing management : the international …
127
(
2025
),
pp. 62-73
Persistent link: https://www.econbiz.de/10015431693
Saved in:
84
The impact of guanxi on ethical perceptions : the case of Taiwanese
salespeople
Huang, Wen-yeh
;
Huang, Ching-yun
;
Dubinsky, Alan J.
- In:
Journal of business-to-business marketing
21
(
2014
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10010343533
Saved in:
85
Buyer loyalty in business markets : can the firm and salesperson get what they truly desire?
Wang, Guocai
;
Wang, Xiaoyan
;
Long, Yu
;
Wee, Chow Hou
; …
- In:
Journal of business-to-business marketing
22
(
2015
)
3
,
pp. 197-210
Persistent link: https://www.econbiz.de/10011413358
Saved in:
86
Sales intrafirm networks and the performance impact of sales cross-functional collaboration with
marketing
and customer service
Claro, Danny Pimentel
;
Ramos, Carla
- In:
The journal of personal selling & sales management : JPSSM
38
(
2018
)
2
,
pp. 172-190
Persistent link: https://www.econbiz.de/10011917829
Saved in:
87
Personal
selling
: function, theory and practice
Young, James R.
;
Mondy, Robert W.
-
1978
Persistent link: https://www.econbiz.de/10004763315
Saved in:
88
Sales education in the United States : perspectives on curriculum and teaching practices
Spiller, Lisa D.
;
Kim, Dae-Hee
;
Aitken, Troy
- In:
Journal of marketing education : JME
42
(
2020
)
3
,
pp. 217-232
Persistent link: https://www.econbiz.de/10012391632
Saved in:
89
Storytelling during retail sales encounters
Gilliam, David A.
;
Zablah, Alex R.
- In:
Journal of retailing and consumer services
20
(
2013
)
5
,
pp. 488-494
Persistent link: https://www.econbiz.de/10009768987
Saved in:
90
Sales leadership icons and models : how comic book superheroes would make great sales leaders
Rapp, Adam
;
Ogilvie, Jessica
;
Bachrach, Daniel G.
- In:
Business horizons
58
(
2015
)
3
,
pp. 261-274
Persistent link: https://www.econbiz.de/10011286509
Saved in:
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