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Celebrity endorsements in liked advertisements : a study of Asian countries
Fam, Kim-Shyan; Waller, David; Grohs, Reinhard - In: Journal of Asia Pacific business 24 (2023) 1, pp. 39-54
Persistent link: https://www.econbiz.de/10014285111
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Special issue: digitalization and its impact on contemporary marketing strategies and practices
Cham, Tat Huei (ed.); Cheah, Jun-Hwa (ed.);  … - 2022
Persistent link: https://www.econbiz.de/10013258373
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Chopsticks approach to successful cultural tourism marketing : editorial
Fam, Kim-Shyan; Richard, James E.; Hiram Ting - In: Journal of hospitality & tourism research : JHTR ; the … 47 (2023) 1, pp. 3-5
Persistent link: https://www.econbiz.de/10014229948
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The role of cultural differences in customer retention : evidence from the high-contact service industry
Fam, Kim-Shyan; Boon Liat Cheng; Cham, Tat Huei; Yi, … - In: Journal of hospitality & tourism research : JHTR ; the … 47 (2023) 1, pp. 257-288
Persistent link: https://www.econbiz.de/10014230003
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The place of debt in establishing identity and self-worth in transitional life phases : young home leavers and credit
McNeill, Lisa S. - In: International journal of consumer studies 38 (2014) 1, pp. 69-74
Persistent link: https://www.econbiz.de/10010242785
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Sales promotion in the supermarket industry : a four country case comparison
McNeill, Lisa S. - In: The international review of retail, distribution and … 22 (2012) 3, pp. 243-260
Persistent link: https://www.econbiz.de/10009571547
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Prioritising sustainable garment choice among high-volume fashion consumers
McNeill, Lisa S.; Potdar, Balkrushna; McQueen, Rachel H. - In: Journal of fashion marketing and management 28 (2024) 4, pp. 875-889
Persistent link: https://www.econbiz.de/10015323605
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Towards a conceptual model for franchise perceptual equity
Leslie, Thomas W. K.; McNeill, Lisa S. - In: The journal of brand management : an international journal 18 (2010/11) 1, pp. 21-33
Persistent link: https://www.econbiz.de/10008659854
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Retailing masculinity : gender expectations and social image of male grooming products in New Zealand
McNeill, Lisa S.; Douglas, Katie - In: Journal of retailing and consumer services 18 (2011) 5, pp. 448-454
Persistent link: https://www.econbiz.de/10009300061
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Damage control : limiting the fall-out from deceptive advertising
Twomey, Katherine L.; Knight, John G.; McNeill, Lisa S. - In: Journal of advertising research 51 (2011) 2, pp. 394-403
Persistent link: https://www.econbiz.de/10009267462