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Online sales promotion in hedonic versus utilitarian product categories
Narayanaswamy, Ravi; Heiens, Richard A. - In: International journal of electronic marketing and … 9 (2018) 1, pp. 77-88
Persistent link: https://www.econbiz.de/10011849124
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Too much to eat it all : how package size impacts food waste
Petit, Olivia; Lunardo, Renaud; Rickard, Bradley J. - 2017
Persistent link: https://www.econbiz.de/10011803942
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Kunden zum Kauf bewegen : Aufsätze zur Konsumentenwahrnehmung von Sortiment, Preis und Promotion
Bauer, Johannes - 2012
Persistent link: https://www.econbiz.de/10009629140
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Linking emotional brand attachment and sales promotion to post-purchase cognitive dissonance : the mediating role of impulse buying behavior
Akbar, Muhammad Imad Ud Din; Ahmad, Bilal; Asif, Mirza … - In: Journal of Asian finance, economics and business : JAFEB 7 (2020) 11, pp. 367-379
Persistent link: https://www.econbiz.de/10012671695
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Consumer's response towards non-monetary and monetary sales promotion : a review and future research directions
Sinha, Somesh Kumar; Verma, Priyanka - In: International journal of economic perspectives : IJEP 11 (2017) 2, pp. 500-507
Persistent link: https://www.econbiz.de/10012201203
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Seeding as part of the marketing mix : word-of-mouth program interactions for fast-moving consumer goods
Dost, Florian; Phieler, Ulrike; Haenlein, Michael; … - In: Journal of marketing 83 (2019) 2, pp. 62-81
Persistent link: https://www.econbiz.de/10012175889
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The link between sales promotion's benefits and consumers perception : a comparative study between rural and urban consumers
Sinha, Somesh Kumar; Verma, Priyanka - In: Global business review 20 (2019) 2, pp. 498-514
Persistent link: https://www.econbiz.de/10012035756
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The effects of sales promotion, attractiveness of internet advertising, and website quality on impulse buying of consumers of Tokopedia in Indonesia
Firdausy, Carunia Mulya; Fernanda, Maria - In: International journal of management & enterprise … 20 (2021) 1, pp. 34-48
Persistent link: https://www.econbiz.de/10012514493
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Perceived sales promotion transparency and customer intention to participate : insight from student-bank customers in Nigeria
Agu, Godswill Agu - In: Journal of marketing communications 27 (2021) 7, pp. 762-779
Persistent link: https://www.econbiz.de/10012653589
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Consumer evaluations of service co-branding
Chen, Chien-Wei; Lien, Nai-Hwa - In: The service industries journal 38 (2018) 13/14, pp. 995-1016
Persistent link: https://www.econbiz.de/10011962032