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Customer satisfaction has come to occupy strategic heights given the growing competitiveness of the food retail market in Saudi Arabia. The purpose of this paper is to examine the key drivers of customer satisfaction. The paper examines the relationship among the extent of store familiarity,...
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where high satisfaction was not reflected in sales. We propose that culture complements the satisfaction purchase … relationship. For this, we investigated the moderating effect of national culture on brand image and satisfying relationships with …
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