When companies have service failures, they need to not only fix the actual problem but also to communicate with customers in ways that do not damage the relationship. This study examines whether people with different cultural orientations react differently to the communications that attack or...

Lundstrom and Lamont's seminal article on consumer discontent was published in 1976. Since that time, the literature on consumer discontent has evolved and fragmented. New research themes include consumer satisfaction, customer relationship management, and consumer complaint behavior. While...

The rapid development of technology has made changes in all aspects of human life. Seeing the opportunities that are getting bigger, everyone is competing to create innovations that can make it easier for humans in everyday life. One of them is in the field of transportation, namely the presence...

Retailer satisfaction is what analyzed by studying various aspects such as factors influencing to promote YOGI FOODS products in market through retailers, sales promotion schemes, measurement of pricing, availability and quality of products etc. For in depth study purpose, review of literature...