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Moral integrity and relationship commitment : an empirical examination in a cross-cultural setting
Li, Fuan; Zhang, Sixue; Yang, Xuelian - In: Journal of business ethics : JOBE 151 (2018) 3, pp. 785-798
Persistent link: https://www.econbiz.de/10011910690
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Chinese website design : communication as a mirror of culture
Capece, Guendalina; Di Pillo, Francesca - In: Journal of marketing communications 27 (2021) 2, pp. 137-159
Persistent link: https://www.econbiz.de/10012424771
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Income and cultural consumption in China : a theoretical analysis and a regional empirical evidence
Yang, Chengyu; Wang, Xupeng - In: Journal of economic behavior & organization : JEBO 216 (2023), pp. 102-123
Persistent link: https://www.econbiz.de/10014478559
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Behavior or culture? : Investigating the use of cryptocurrencies for electronic commerce across the USA and China
Cristofaro, Matteo; Giardino, Pier Luigi; Misra, Sanjay; … - In: Management research review 46 (2023) 3, pp. 340-368
Persistent link: https://www.econbiz.de/10014314441
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How to craft humorous advertisements across diverse cultures? : multi-country insights from Brazilian, Chinese and American consumers
Zhu, Ying; Wang, Valerie Lynette; Wang, Yong Jian; Wei, … - In: International journal of consumer studies 46 (2022) 3, pp. 716-730
Persistent link: https://www.econbiz.de/10013176901
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Travel abroad for face gaining or face saving? : a comparison between Chinese Gen Y male and female tourists in a context of Chinese culture
Long, Fei; Norzalita Abd Aziz - In: Journal of international consumer marketing 34 (2022) 1, pp. 39-50
Persistent link: https://www.econbiz.de/10013167299
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Visual merchandising displays' effect on consumers : a valuable asset or an unnecessary burden for apparel retailers
Hefer, Yolandé; Cant, Michael C. - In: International business and economics research journal 12 (2013) 10, pp. 1217-1223
Persistent link: https://www.econbiz.de/10010200671
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Mobile marketing : a contemporary strategic perspective
Amirkhanpour, Monaliz; Vrontis, Demetris; Thrassou, Alkis - In: International journal of technology marketing : IJTMkt 9 (2014) 3, pp. 252-269
Persistent link: https://www.econbiz.de/10010490512
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Using consumer empowerment to increase the effectiveness of price discounts
Aigner, Andreas; Wilken, Robert; Geisendorf, Sylvie - In: Marketing : ZFP ; journal of research and management 41 (2019) 2, pp. 48-63
Persistent link: https://www.econbiz.de/10012003368
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Brand competition, peer influence, and purchase intentions towards fashion apparel in Mexico
Rajagopal; Rajagopal, Ananya - In: International journal of business excellence 12 (2017) 3, pp. 386-412
Persistent link: https://www.econbiz.de/10011801569