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Athlete apparel : the impact of team brand awareness and apparel brand awareness on athletes' brands, logos, and merchandise
Williams, Antonio; Pedersen, Zack Paul - In: Sport, Business and Management : an international … 13 (2023) 5, pp. 582-600
Persistent link: https://www.econbiz.de/10014380747
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Promotion on the internet : the impact on the consumer and its effects : selected examples
Marciszewska, Barbara; Szydłowska, Wiktoria - In: European research studies 26 (2023) 3, pp. 690-703
Persistent link: https://www.econbiz.de/10014382111
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Rhetoric and marketing intourism websites through visual figures
Zakharova, Ganna - In: Revista internacional de turismo, empresa y territorio … 7 (2023) 1, pp. 17-37
Persistent link: https://www.econbiz.de/10014382625
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The negative and positive consequences of placing nonpromoted products next to promoted products
Kan, Christina; Liu, Yan; Lichtenstein, Donald R.; … - In: Journal of marketing 87 (2023) 6, pp. 928-948
Persistent link: https://www.econbiz.de/10014432748
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Evaluating promotional pricing effectiveness using convenience store daily sales data
Naragain Phumchusri; Warot Kosawanitchakarn; Sirawich … - In: Journal of revenue and pricing management 22 (2023) 5, pp. 362-373
Persistent link: https://www.econbiz.de/10014372651
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Fear appeals and coping appeals for health product promotion : impulsive purchasing or psychological distancing?
Fu, Shixuan; Zheng, Xiaojiang; Wang, Hongpeng; Luo, Yunzhong - In: Journal of retailing and consumer services 74 (2023), pp. 1-12
Persistent link: https://www.econbiz.de/10014364492
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The impact of price preciseness, price reduction, and lay rationalism on travelers' perceptions of deal attractiveness, purchase intention, and choice
Kim, Jungkeun; Jhang, Jihoon; Kim, Seongseop; Stylidis, … - In: Journal of travel research : a quarterly publication of … 62 (2023) 7, pp. 1550-1568
Persistent link: https://www.econbiz.de/10014368600
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Dynamic cooperative promotion in the presence of private brand introduction and retailer myopic behavior
Huang, Zongsheng; Bai, Peijie - In: Dynamic games and applications : DGA 14 (2024) 5, pp. 1131-1159
Persistent link: https://www.econbiz.de/10015191151
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Promotional campaign duration and word of mouth in solar panel adoption
Bollinger, Bryan; Gillingham, Kenneth; Lamp, Stefan; … - In: Marketing science 43 (2024) 5, pp. 1132-1148
Persistent link: https://www.econbiz.de/10015197043
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The effects and mechanism of discounting unit price
Khan, Huda; Saeed, Muhammad Rashid; Bellman, Steven; … - In: European journal of marketing 58 (2024) 8, pp. 1941-1967
Persistent link: https://www.econbiz.de/10015198397