The main goal of this study is to investigate the influence of store formats and sales promotion on consumers selecting retail store. The data was collected through an online survey of 230 Indomaret consumers in Bandung, and were analyzed using SmarPLS 3. The results reveal that both store...

The purpose of this study was: to know the positive and significant usefulness of consumer online purchasing decisions on e-commarce shopee, to know the positive and significant influence of sales promotion on consumer online purchasing decisions, to know the positive and significant influence...

The study highlights the importance of sales promotional tools on consumer buying behavior. The industry selected in the research is textile. The brands in the study are Khaddi, Gul Ahmed, Junaid Jamshed, Alkaram, Sana Safinaz and Bonanza Satrangi. The independent variables in the study are...