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How Consumers' Personality Traits Affect Their Buying Intensity in Sale Promotion Activities : The Mediatory Role of Buying Behavior

Nadeem, Maha; Siddiqui, Danish Ahmed - 2021

Purpose – Personal factors may be the exciting indicators of business uniqueness and their attraction may influence the buying behavior of consumers, but to know how these buying behaviors interact with personality traits to affect buying intensity is a big challenge. This is more pertinent in...

Persistent link: https://www.econbiz.de/10013249969

Effect of dynamic promotion display on purchase intention : the moderating role of involvement

Chen, Zihe; Zhu, Dong Hong - In: Journal of business research : JBR 148 (2022), pp. 252-261

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How displaying price discounts can mitigate negative customer reactions to dynamic pricing

Keller, Alisa; Vogelsang, Mila; Totzek, Dirk - In: Journal of business research : JBR 148 (2022), pp. 277-291

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In-store interactive advertising screens : the effect of interactivity on impulse buying explained by self-agency

Moes, Anne; Fransen, Marieke; Fennis, Bob M.; Verhagen, … - In: Journal of research in interactive marketing : … 16 (2022) 3, pp. 457-474

Persistent link: https://www.econbiz.de/10013286437

Are food price promotions predictable? : the hazard function of supermarket discounts

Lan, Hao; Lloyd, Tim A.; Morgan, C. W.; Dobson, Paul - In: Journal of agricultural economics : JAE 73 (2022) 1, pp. 64-85

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What makes a consumer redeem digital coupons? : behavioral insights from grounded theory approach

Nayal, Preeti; Pandey, Neeraj - In: Journal of promotion management : innovations in … 28 (2022) 3, pp. 205-238

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Maternal mediation of retail food promotions directed at children

Vohra, Jyoti; Soni, Pavleen - In: Journal of international food & agribusiness marketing 34 (2022) 1, pp. 39-59

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The long-term impact of promotion and advertising on consumer brand choice

Mela, Carl F.; Gupta, Sunil; Lehmann, Donald R. - 1996

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This event is me! : how consumer event self-congruity leverages sponsorship

Scheinbaum, Angeline Close; Krishen, Anjala S.; LaTour, … - In: Journal of advertising research 49 (2009) 3, pp. 271-284

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Evaluating the effect of consumer sales promotions on brand loyal and brand switching segments

Nagar, Komal - In: Vision : the journal of business perspective 13 (2009) 4, pp. 35-48

Persistent link: https://www.econbiz.de/10003964857