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Affect and retail shopping behavior : understanding the role of mood regulation and regulatory focus
Arnold, Mark J.; Reynolds, Kristy E. - In: Journal of retailing 85 (2009) 3, pp. 308-320
Persistent link: https://www.econbiz.de/10003892364
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The effect of mere touch on perceived ownership
Peck, Joann; Shu, Suzanne B. - In: Journal of consumer research : JCR ; an … 36 (2009/10) 3, pp. 434-447
Persistent link: https://www.econbiz.de/10003895835
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Pay-What-You-Want : Praxisrelevanz und Konsumentenverhalten
Kim, Ju-Young; Natter, Martin; Spann, Martin - In: Journal of business economics : JBE 80 (2010) 2, pp. 147-169
Persistent link: https://www.econbiz.de/10003936207
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Konsumentenverhaltens bei Fan-Artikeln von Musikacts Konsumentenverhalten
Korn, Kati - 2009
Persistent link: https://www.econbiz.de/10003949846
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Planned versus unplanned timing changes in payment and product receipt : implications for sales promotion and services management strategy
Spears, Nancy; Mowen, John C.; Chakraborty, Goutam - In: Psychology & marketing 27 (2010) 3, pp. 229-251
Persistent link: https://www.econbiz.de/10003956553
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The effect of deal exclusivity on consumer response to targeted price promotions : a social identification perspective
Barone, Michael J.; Roy, Tirthankar - In: Journal of consumer psychology : JCP : the official … 20 (2010) 1, pp. 78-89
Persistent link: https://www.econbiz.de/10003958612
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Interactions between price and price deal
Swani, Kunal; Yoo, Boonghee - In: The journal of product & brand management 19 (2010) 2, pp. 143-152
Persistent link: https://www.econbiz.de/10003993640
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Buying wine on promotion is trading-up in UK supermarkets : a case study in Wales and Northern Ireland
Ritchie, Caroline; Elliott, Gary; Flynn, Mike - In: International journal of wine business research : IJWBR 22 (2010) 2, pp. 102-121
Persistent link: https://www.econbiz.de/10003993842
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Does exclusivity always pay off? : exclusive price promotions and consumer response
Barone, Michael J.; Roy, Tirthankar - In: Journal of marketing 74 (2010) 2, pp. 121-132
Persistent link: https://www.econbiz.de/10003995127
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Customized online promotions : moderating effect of promotion type on deal value, perceived fairness, and purchase intent
Chatterjee, Patrali; McGinnis, John - In: The journal of applied business research 26 (2010) 4, pp. 13-19
Persistent link: https://www.econbiz.de/10003997567