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Region-of-origin (COO) certification as marketing strategy in the South African wine market
Engelbrecht, Josias A.; Herbst, Frikkie; Bruwer, Johan - In: International journal of wine business research : IJWBR 26 (2014) 2, pp. 139-162
Persistent link: https://www.econbiz.de/10010387275
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Sources of information used by tourists travelling to visit Canadian winery tasting rooms
Bruwer, Johan; Lesschaeve, Isabelle - In: Tourism planning & development 9 (2012) 3, pp. 269-289
Persistent link: https://www.econbiz.de/10009568616
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Wine product involvement and consumers' BYOB behaviour in the South Australian on-premise market
Bruwer, Johan; Huang, Jieshan - In: Asia Pacific journal of marketing and logistics 24 (2012) 3, pp. 461-481
Persistent link: https://www.econbiz.de/10009577070
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Buying a product for an anticipated consumption situation : observation of high- and low-involved wine buyers in a retail store
Hirche, Martin; Bruwer, Johan - In: International journal of wine business research : IJWBR 26 (2014) 4, pp. 295-318
Persistent link: https://www.econbiz.de/10010462622
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Place-based marketing and regional branding strategy perspectives in the California wine industry
Bruwer, Johan; Johnson, Ray - In: The journal of consumer marketing 27 (2010) 1, pp. 5-16
Persistent link: https://www.econbiz.de/10003942057
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A wine tourist behavior model for Australian winery cellar doors
Chen, Xiaoyu; Bruwer, Johan; Cohen, Justin; Goodman, Steve - In: Tourism analysis : an interdisciplinary tourism & … 21 (2016) 1, pp. 77-91
Persistent link: https://www.econbiz.de/10011491805
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Tourism destination image (TDI) perception within a regional winescape context
Bruwer, Johan; Gross, Michael J.; Lee, Hong Chul - In: Tourism analysis : an interdisciplinary tourism & … 21 (2016) 2/3, pp. 173-187
Persistent link: https://www.econbiz.de/10011492638
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Service performance quality evaluation and satisfaction in a USA wine festivalscape : buying behavioural effects
Bruwer, Johan; Kelley, Kathleen - In: International journal of event and festival management 6 (2015) 1, pp. 18-38
Persistent link: https://www.econbiz.de/10011298053
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Restaurants and wine by-the-glass consumption : motivational process model of risk perception, involvement and information-related behaviour
Bruwer, Johan; Cohen, Justin - In: International journal of hospitality management 77 (2019), pp. 270-280
Persistent link: https://www.econbiz.de/10011988549
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Marketing implications from a behaviourism perspective of consumption dynamics and socio-demographics of wine consumers
Bruwer, Johan; McCutcheon, Emily - In: Asia Pacific journal of marketing and logistics 29 (2017) 3, pp. 519-537
Persistent link: https://www.econbiz.de/10011739459