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Restaurants and the single-serve wine by-the-glass conundrum : risk perception and reduction effects
Bruwer, Johan; Palacios Arias, Antonio Perez; Cohen, Justin - In: International journal of hospitality management 62 (2017), pp. 43-52
Persistent link: https://www.econbiz.de/10011702646
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A multilayered macro approach to conceptualizing the winescape construct for wine tourism
Bruwer, Johan; Gross, Michael J. - In: Tourism analysis : an interdisciplinary tourism & … 22 (2017) 4, pp. 497-509
Persistent link: https://www.econbiz.de/10011779912
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Domain-specific market segmentation : a wine-related lifestyle (WRL) approach
Bruwer, Johan; Roediger, Brigitte; Herbst, Frikkie - In: Asia Pacific journal of marketing and logistics 29 (2017) 1, pp. 4-26
Persistent link: https://www.econbiz.de/10011613289
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U.S. wine consumer preferences for bottle characteristics, back label extrinsic cues and wine composition : a conjoint analysis
Kelley, Kathleen; Hyde, Jeffrey; Bruwer, Johan - In: Asia Pacific journal of marketing and logistics 27 (2015) 4, pp. 516-534
Persistent link: https://www.econbiz.de/10011456442
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Why shorter advertisement breaks reduce radio advertisement avoidance : when it comes to radio advertising, less is more
Michelon, Aaron; Bellman, Steven; Faulkner, Margaret; … - In: Journal of advertising research 64 (2024) 2, pp. 175-191
Persistent link: https://www.econbiz.de/10014576993
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Reducing information asymmetry in the auctioning of non-perishable experience goods : the case of online wine auctions
Onur, Ilke; Bruwer, Johan; Lockshin, Lawrence S. - In: Journal of retailing and consumer services 54 (2020), pp. 1-13
Persistent link: https://www.econbiz.de/10012238368
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Digitalisation in grocery retailing in Germany : an exploratory study
Piroth, Philipp; Rüger-Muck, Edith; Bruwer, Johan - In: The international review of retail, distribution and … 30 (2020) 5, pp. 479-497
Persistent link: https://www.econbiz.de/10012315159
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Wine tourism and hedonic experience : a motivation-based experiential view
Bruwer, Johan; Rueger-Muck, Edith - In: Tourism and hospitality research : THR 19 (2019) 4, pp. 488-502
Persistent link: https://www.econbiz.de/10012165739
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Do satisfied cellar door visitors want to revisit? : linking past knowledge and consumption behaviors to satisfaction and intention to return
Prayag, Girish; Disegna, Marta; Bruwer, Johan - In: Tourism analysis : an interdisciplinary tourism & … 26 (2021) 2/3, pp. 211-224
Persistent link: https://www.econbiz.de/10012617341
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A new benchmark for mechanical avoidance of radio advertising : why radio advertising is a sound investment
Michelon, Aaron; Bellman, Steven; Faulkner, Margaret; … - In: Journal of advertising research 60 (2020) 4, pp. 407-416
Persistent link: https://www.econbiz.de/10012495761