Purpose – The purpose of this paper is to use the experiential view of consumption to better understand the nature of the motivations of the wine tourist in a congested wine region environment. It also aims to determine the impact of travel antecedents such as the perceived characteristics of...

This baseline exploratory study investigated the main drivers of perceived risk of wine consumers in the Australian restaurant environment and the effectiveness of bring-your-own-bottle (BYOB) of wine as a risk-reduction strategy (RRS). The BYOB ‘culture’ is well-established with 22% of...

The overall aim of this baseline exploratory study was to explore the behaviour of wine consumers while dining out in the licensed on-premise sector of foodservice outlets in Australia. It examined the incidence and dynamics of the rather unique situation associated with wine in these outlets,...