gain insights into one such market. Specifically, the study focuses on wine consumer behavior and wine market analysis in …Existing wine literature focuses largely on developing wine producing countries, often, overlooking markets that are … not wine producing regions. These markets, however, may comprise, lucrative markets for export. The current study seeks to …

As an experiential good, wine purchases in the absence of tastings are often challenging and information …-laden decisions. Technology has shaped the way consumers negotiate this complex purchase process. Using a sample of 631 US wine … consumers, this research aims to identify the role of mobile applications and QR codes in the wine purchase decision. Results …

In an increasingly interconnected world wine market, evolving consumer demands, technologies, and climate have all … contributed to large shifts in global patterns of production and consumption of wine. These shifting patterns of wine production … understanding the changing patterns of production of wine and wine grapes around the world. It also will serve as an invaluable …

products are evaluated by consumers in an importing country. The paper analyzes Japanese wine point of sale (POS) data to …