indicate that they consume wine for health reasons, suggesting a potential market among consumers with known health issues. In …Heart disease is the leading cause of death in the US. Moderate red wine consumption has been linked to a reduction in … US each year, red wine has become increasingly popular among health conscious consumers. Wine is often touted for its …

communicated in standard wine-market style have the potential of becoming market leaders; 2) photographs facilitate the acceptance … communication tools for wine. Five samples of audiences were compared: wine professionals, organic produce specialists, wine … professionals and wine tourists, and was counterproductive with the general tourists. …

, before and two years after, conjunctive wine labeling was introduced in Sonoma County. The results show a higher awareness … demonstrates the potential benefit of associating sub-regional appellations with larger wine regions. …