literature and applying a novel, mixed-methods approach to examine the under-researched wine industry transformation towards open … methodology and multiple sources. The sample included 572 wineries from all 13 German wine regions with website text data and … as wine brand image. It revealed word-price clusters of brand identity and image. The results offer insights into …

of the cultural field of “natural” wine, I propose how taste operates as a logic of practice, generating market actions … between aesthetic regimes and practices of taste. The discussion draws from interpretive research on natural wine producers … and cultural intermediaries involving 40 interviews with natural wine makers, retailers, sommeliers, and writers based in …

Today, the wine business can benefit significantly from the advantages of online sales and the use of social media …. However, while the online wine business is growing and the number of online buyers is increasing in Hungary, the impact of … profitability. For this reason, the top 12 Hungarian online wine shops were analyzed. The results revealed that the Hungarian online …